ASIA PACIFIC’S LEADING SALES AGENCY

Driving growth online and in retail stores.

How We Can Help You?

Unlock APAC is a strategic sales partner to some of the world’s most innovative brands. Our team has a rich experience and a proven track record of supporting early stage companies to scale, fast.

Our vastly experienced team can help you to define the correct placement strategy and negotiate the best possible terms for supply, via a tried and tested distribution network. Perhaps you want to be in airports, Apple channels, department stores, major chains & web-stores, or on TV? All of that is possible, with doors wide open.

How We Can Help You?

Unlock APAC is a strategic sales partner to some of the world’s most innovative brands. Our team has a rich experience and a proven track record of supporting early stage companies to scale, fast.

Our vastly experienced team can help you to define the correct placement strategy and negotiate the best possible terms for supply, via a tried and tested distribution network. Perhaps you want to be in airports, Apple channels, department stores, major chains & web-stores, or on TV? All of that is possible, with doors wide open.

Our Services

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Market Preparation

Before entering a new market it is critical that you are prepared. There may be different rates of VAT to consider, specific channel margin requirements, local certifications as well as packaging (and app) translations. Although it may be your first time launching in the APAC region, we have done it many times before. As your local team we will cut through the complexity and get your products in to the market swiftly.

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Online Strategy

The right online strategy is vital. Not only will it maximise your e-commerce sales, but it will also support your retail business. Poor customer reviews are as much a problem for retail buyers as they are for consumers. Our expertise ensures your products are well merchandised and optimised for discoverability. And the good news is that with the right strategy, it is possible to sell products online in APAC without the pricing challenges everyone talks about!

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Retail Strategy

As you think about entering any new market it’s important to consider which retailers are the best fit. You may have some aspirational retailers you want to work with, you may be relevant to particular demographics or there may be some obvious channels where the product is most likely to sell. The most important thing is that your target consumers discover your product in the stores at which they shop.

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Channel Development

Acting as your brand’s sales team, we work to appoint the right partners from our tried and tested network of 250+ distributors based on your product category and strategic objectives. Finding the right distribution partners for your brand is the first step, we then proactively put together and execute a sales strategy through all the contacts we have across 300+ retailers within the APAC region.

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Online Sales

You may already be familiar with online sales through your own website in your home market. When you launch internationally you’ll need to consider logistics, currencies, localisation and certification. Amazon is the dominant player in many geographies but they don’t trade in every market. We can help you sell online and we can connect you with the right online partners in every market.

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Channel Management

Establishing the right partner network is only the beginning when tackling the APAC territory. We work closely with each distributor you are listed with, checking in regularly and building sales forecasts, agreeing local marketing initiatives and delivering customer training. We will also consult with you to ensure that your product development roadmap is robust and interesting enough to satisfy retailer and ultimately, consumer demand.

Unlock APAC By Numbers

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The Team

A team of 4 based in Hong Kong, who extensively travel across the region to meet with customers.

20+

Brands

We have helped more than 20 brands to scale in the APAC region, through retail and distribution.

20+

Experience

Collective experience of over 20 years. Our people are from the worlds of retail, distribution & brands.

400+

Customers

Over 400 customers, including retail and distribution. We tailor the best partners based on your requirements.

$75m+

Revenue

We have created incremental revenue in excess of $75m+ for our brands. A number which continues to grow.

What You Should Know

APAC is decentralised and fragmented, with many currencies, languages and nuances. We recommend bite sized chunks and a priority list.

Correct partner selection is critical. A great partner will operate with integrity and support your growth for years. Making a poor selection can be very costly.

Import duties and legislations are complex and different for each countries.
Take some time to understand this and ensure compliance.

A narrow and deep strategy will always provide a better foundation for long term growth. It is much better to start at the top and build down.

A Stairway To Success

Brands That We Work With

Play Osmo

Twelve South

GoCube

MW Sleeves

Airthings

Paperlike

Morphée

Baykron

Gravastar

Miko

Testimonials

“Unlock APAC and Aurelien have been great partners for Osmo. AJ’s connections with the distributor ecosystem in Asia is a great asset for any brand looking to build/scale its presence in the APAC region. Unlock APAC has also enabled critical retail tie-ups which have been important for our success in the region. Wishing AJ & Team Unlock APAC the very best!”

Elvis Mookken

Director of International Business at Osmo

“Unlock APAC has been an extraordinary resource for Twelve South over the past year. Aurelien’s years of experience and multi-channel expertise has helped us better understand the complexities of the region. With his help we’ve been able to expand the Twelve South brand in an area of strategic importance. It has truly been a pleasure working with AJ and I couldn’t ask for a better partner. If you’re looking for a professional team with unmatched knowledge of the APAC market, look no further than Unlock APAC. I look forward to continued success in 2021 and beyond.”

Kyle Charboneau

Director of Global Sales at Twelve South

“In 2020 we decided to kick off wholesale sales worldwide, and Unlock APAC came very well recommended for the APAC region. We’ve been working with them for almost a year now, and it has been a pleasure working with the team, especially AJ. In the meantime they’ve managed to successfully place our product in many different markets in APAC. Considering the different cultures and ways of working in this region, AJ and his team have done a great job representing us there. We’re looking forward to keep on working with them, and can’t wait to our next call.”

Jan Sapper

CEO of Paperlike

“We launched GoCube in the APAC region during 2020 with the great help of Unlock APAC, and we couldn’t have done it more successfully. Aurelien and his team are very professional, well-connected, and Unlock APAC is the go-to agency if you’d like to have a successful distribution business established in Asia Pacific.”